It’s Time To Adapt

Avon launches its first skincare range designed specifically for perimenopausal and menopausal skin.

The Adapt Hydra Rescue Mist, £7, helps to alleviate hot flushes with the help of Tillicora, a plant native to South Asia and found exclusively in the Avon Adapt range. This unique ingredient helps to increase hydration, firmness and cool the skin, with 100% of women seeing an instant decrease in skin temperature*.[i] The natural cucumber, geranium oil and sandalwood fragrance helps to ‘cool’ and help calm your mood as well as your skin.

The Adapt Hydra Rescue Serum, £14, works to support dry skin caused by the reduction in oestrogen during perimenopause and menopause, with the support of antioxidant ingredient Turmeric to help calm and soothe the skin. This lightweight formula can be used throughout the day and over make up to boost skin moisture by 98%**, while the fragrance combines a harmonious blend of sweet orange oil and water lotus to transport the senses.

The Adapt Dream Cream, £12, also containing antioxidant ingredient Turmeric, helps to tighten and plump sagging skin to fight the collagen loss experienced in perimenopause and menopause. The fragrance is also carefully considered; infused with a natural scent of Jasmine and Lavender, Adapt Dream Cream can help you sleep, lack of which is a common effect of perimenopause and menopause.

Gina Ghura, Head of Future Innovation at Avon, states: “We’ve been researching hormones and menopause at Avon for nearly two decades to help alleviate some of the common symptoms experienced in perimenopause and menopause: increased dryness, skin sensitivity, hot flushes and a significant loss of collagen. Our research has also demonstrated that, for many women, finding accessible and affordable products that support these specific skin needs is currently very challenging. We’re thrilled to be supporting all women through this transition with our new, innovative Adapt range.”

Available from January 2021, the Avon Adapt range will be available at avon.uk.com or through your local independent Avon Representative.

 

*Based on a 1-minute post-application study of 22 triallists.
**Based on a clinical study with 31 participants