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Pledge To Be

We celebrate uniqueness

1 in 5 people in the UK identify as having a visible difference - a mark, scar or condition that affects their appearance. Yet more than half feel they are ignored by brands.

In 2019, we proudly became the first beauty company to represent more people with visible differences in our campaigns by partnering with Changing Faces. Through Pledge To Be Seen, we champion people with visible differences to celebrate the uniqueness that makes us beautiful.

Pledge To Be Seen


Catrin Pugh

Changing Faces Ambassador and burns survivor Catrin Pugh became our first model with a visible difference in our Nudes campaign. Hear Catrin share why she believes brands should do more represent people with visible differences.

Brenda Finn

In 2020, we proudly raised more than £130,000 for Changing Faces through the launch of our Herstory fragrance which celebrated the stories of women with visible differences like Brenda Finn. Here what beauty means for her, and why this campaign meant so much.

Tulsi Vagjiani

The pandemic has had a profound effect on people with visible differences, and our charity partner Changing Faces. Burns survivor and star of our 60th Anniversary and Herstory campaign Tulsi Vagjiani shares what Avon’s support and Pledge means to her as an Ambassador and the impact on the charity.

leading the way

We’ve continued to partner closely with Changing Faces, taking new strides in raising representation for those with a visible differences and educating Representatives and Associates.

You can read more about our recent progression in our Avon Loves blog here.

We led the way in representing people with visible differences, but we want others to follow in our footsteps. Whether you work for a beauty brand, want to increase representation in your workplace or want to make a difference in the community, you can find out more about the Pledge here.

Want to fundraise?

Check out Changing Faces for more information. Don’t forget to donate via our Avon Fundraising Page to be part of our mission to raise £1million and more.