1 in 5 people in the UK identify as having a visible difference - a mark, scar or condition that affects their appearance.
Yet more than half feel they are ignored by brands.
In 2019, we proudly became the first beauty company to represent more people with visible differences in our campaigns by partnering with Changing Faces.
Through Pledge To Be Seen, we champion people with visible differences to celebrate the uniqueness that makes us beautiful.