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Our Story

Our founder David H.McConnell was a progressive pioneer, an impressive visionary, a courageous game-changer, and above all, a champion of women.

But he didn’t set out to create a beauty company. He was a travelling book salesperson who offered beauty products as a gift. He soon realised customers were more interested in the free perfume samples than the books.

From a small New York City office, McConnell mixed our first fragrances himself, and recruited a team of women to be sales Representatives.

It was a radical business model in 1886, but McConnell believed in the power of community, and was passionate about giving women economic freedom.

Read more about our story here.

The Power of Beauty

We’ve been doing beauty differently for over 135 years across the world and over 60 years here in the UK.

Beauty to us is innovation. Beauty is discovery. Beauty is joy, expertise and value. Beauty is doing what’s right. It’s transforming lives. Creating a better tomorrow today.

We believe beauty should put food on tables, as well as mascara on lashes. Because beauty is empowerment.

A Community That Does Beauty Differently

We’re a community of beauty pioneers. A community that changes lives for the better. A community of people connected by beauty, innovation and shared passions.

Our Reps are at the heart of what we do. Whether it’s getting the latest beauty products in the hands of customers, supporting their communities or sharing their story with others, our Reps are at the forefront of Avon.

The true beauty about being a Rep? It really is for everyone. The flexible opportunity means you can run a beauty business in your own way on your own terms, in the palm of your hand on your phone or face to face to meet new people.

Want to learn more about our community and becoming a Representative? Click here.

Want to shop with a Rep? You’ll be supporting someone’s very own beauty business. What’s not to love about that? Click here to find a Rep.

Supporting Women

We’ve pioneered positive change for women, to transform lives across the UK.

From bringing them economic freedom so they can shape their own future to speaking up and speaking out on issues that matter to our communities, we support the causes that matter most to allow women to lead safe and healthy lives. We believe that a better world for women is a better world for all.

In 2020 our community raised over £1m, helping to keep charities open and supporting those who need it most. This year we’re on a mission to raise even more. 

To find out more about how we support women click here.

Innovation is Everything

Our team of talented scientists pair beauty with scientific innovation to bring you our pioneering brands and products.

We‘re passionate about keeping you at the centre of beauty, creating products that embrace the latest trends and cutting-edge technology, alongside everyday essentials that will be the staples of your beauty kit.

To find out more click here.

It’s Our Responsibility To Be Responsible

We recognise the part we must play in addressing the challenges we all face such as rapid climate change and shifting our business towards circularity and regeneration. Together, we strive to make a positive impact: reduce our environmental impact, create responsibly sourced products, end animal testing and leave the world better than we found it.

To find out more about the work we're doing click here.


Natura &Co operates in more than 100 countries, with over 3,700 stores, 35,000 employees and 7.7* million Representatives and Consultants. We believe in challenging the status quo in order to promote real positive economic, social, and environmental impact.

We’re connected by a shared commitment to sustainable and ethical business practice.