Anew Platinum Lift & Tighten Day Cream - 50ml

Anew Platinum Lift & Tighten Day Cream - 50ml
Anew Platinum Lift & Tighten Day Cream - 50ml
Anew Platinum Lift & Tighten Day Cream - 50ml
Anew Platinum Lift & Tighten Day Cream - 50ml

Product description

All you need to know:
Want to see lifted, tightened skin? Try Anew Platinum Lift & Tighten Day Cream - now with Triple Collagen Action to help boost, build and protect your collagen reserves. The best bit? You’ll see impressive results in 1 day*!
 
The upgraded formula, backed by 20 years of collagen longevity research**, uses award-winning Protinol™, Phytol, a new Lifting Active; and a modernised UV filter system with SPF 30 to help future-proof your collagen reserves. After 1 day, your skin starts to look and feel lifted; and after 3 weeks, your skin will look sculpted, tightened and defined*.

When skin ageing, collagen depletion and loss of plumpness prove inevitable, skinvestments become non-negotiable.

50 ml

Why you’ll love it:
• Ideal for skin age 50+ - this moisturiser is co-created with dermatologists and scientists; and is specially designed to help slow down collagen loss and the appearance of signs of ageing**.
• In 3 weeks, it helps improve skin hydration by 41%, firmness by 13%, elasticity by 11%, and reduces line and wrinkles by 20%***.
• 90% of women who used the new product formula confirmed they noticed a significant improvement and that it improved their skin's elasticity*****.

How to use it:
After cleansing, massage this collagen-boosting day cream into your skin in an upward and outward direction.

At night, complete your skincare routine with Anew Platinum Lift & Tighten Night Cream.

Want to boost your results? Use Anew Skin Renewal Power Serum before your face creams. 74% of women saw and felt better results after adding this face serum to their routine****.

 

*Based on consumer study with 120 participants over 3 weeks
**Anew Core creams support Collagen longevity and are designed to prolong collagen’s cycle. Based on in-vitro testing on skin cells
***Based on a clinical efficacy study
****Based on a 2 week consumer study with 125 participants when serum was added in week 2
*****Taken from a consumer study with 360 participants over 3 weeks.

£13.00 £20.00
SAVE £7.00!
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Recently Viewed

Customers praised this lift & tighten day cream for its hydrating, non-greasy texture that absorbs quickly. Many loyal shoppers said "it keeps the lines at bay" and makes skin feel "nourished" and "soft." Some noted uncertainty about tightening effects, while one mentioned a greasy feel. Packaging concerns were raised regarding delivery.

  • 5 stars: 465 (76%)
  • 4 stars: 73 (12%)
  • 3 stars: 30 (5%)
  • 2 stars: 15 (2%)
  • 1 star: 28 (5%)
A
Anonymous

I am very happy with my Avon purchase, it seems to be working well. I will order the night cream next. Please advise which one I should use, I am 75 years old.

A
Anonymous

I have used this cream for years and have no complaints.

C
Carol Goldthorp

Formula appears to have changed. Now much thinner and has a different scent which I don't like. Rather disappointed.

A
Anne McCready

Anew is fantastic! I wouldn’t use anything else.

A
Anonymous

Use this all the time excellent product agrees with my skin and have tried many more expensive brands that do not. I like it has an spf and would recommend the night cream as well.

L
Linda Hobbs

I like this cream, but I have to say that I preferred the previous version, as it was a bit heavier and therefore seemed to hydrate my skin better over a full day. Just my personal opinion and that’s why I’ve only given it 4 stars.

A
Anonymous

Excellent product used for years

A
Anonymous

Really like the ANEW face cream

A
Anonymous

I have used this day cream for a number of years but the current jar that I have seems a lot more diluted not so easy to soak into the skin.

A
Anonymous

So far very good

L
Linda Connaleigh

excellent cream,smells lovely too

S
Sarah Hind

Great texture

M
Margaret Archbold

I had hoped my order would arrive before I left for my holiday, sadly not! I have only been using my Avon Day Cream for a couple of weeks but already I feel a difference in my skin. I find my skin is softer and my fine lines and wrinkles are not so noticeable.

S
Sam Wilson

Early days, no difference as yet

J
Julie MacQueen

So much thinner and watery consistency than the original Anew Platinum Day Cream. Now 30SPF which is better; although the original formula was 25SPF and then reduced to 20SPF.
Have bought for a number of years but don’t think I will be buying again as just feels like a lotion now rather than a nourishing cream.

L
Loraine Woodward

Loved this cream light and soaks in really quickly

M
Marilyn D'Arcy

Do you mean the one I received, when I thought I was getting another one free!. I have used this cream for quite a few years now, and have always been pleased with it, but I must admit the jar I've received, the cream seems softer than previous creams. I was wondering if you had changed the ' recipe ' as I was more than happy with it's predecessor. Hey ho!

H
Hilary Gould

Been using anew products for years love it for my daily and night routine never use anything else

P
Pat Giles

Have used this for a long time it suits my skin and protects against the sun it is not greasy and feels great

M
Margaret Malpas

Love thick and creamy sinks into the skin without leaving a greasy film

I
Irene Mason

I have given feedback regarding this cream which was Sotho. It was a lotion in a jar

j
jocelyn nichol

Love Avon cream

L
Linda Cook

Use this cream for the last 15 years. Love it !!!

B
Brenda Green

I have used these creams for years. My skin feels smooth, at my age you have wrinkles but they seem smoother.

G
Gail Swart

The consistency of the day cream has changed since I last purchased it. It is more liquid and feels less nourishing.

J
Julie Pullman

Used this cream for years

P
Penelope

Perfect cream love to use both day and night I have used Avon products since being a teenager done me proud.

L
Loretta Grove

Used this for years together with night cream. Love them both, other brands dont come close with the tightening of my skin

B
Barbara Brown

I have already reviewed this

B
Barbara Brown

I started using the creams years ago and now graduated to the Anew Platinum range. I introduced it to my daughters and they are delighted with it too.

L
Lisa Colley

Very disappointed with my latest batch of Anew Platinum Lift & Tighten Day Cream. The consistency is very watery and very perfumed. Completely different from previous purchases, which makes think there's been a change to the manufacturing process or ingredients. I've been using this day cream for a number of years and have always liked the thick consistency. I may have to rethink what face cream I use in the future.

Y
YEMISI Wallace

Good

S
Sheila Manson

Great usually but not during hot weather