Anew Platinum Lift & Tighten Day Cream - 50ml
Product description
All you need to know:
Want to see lifted, tightened skin? Try Anew Platinum Lift & Tighten Day Cream - now with Triple Collagen Action to help boost, build and protect your collagen reserves. The best bit? You’ll see impressive results in 1 day*!
The upgraded formula, backed by 20 years of collagen longevity research**, uses award-winning Protinol™, Phytol, a new Lifting Active; and a modernised UV filter system with SPF 30 to help future-proof your collagen reserves. After 1 day, your skin starts to look and feel lifted; and after 3 weeks, your skin will look sculpted, tightened and defined*.
When skin ageing, collagen depletion and loss of plumpness prove inevitable, skinvestments become non-negotiable.
50 ml
Why you’ll love it:
• Ideal for skin age 50+ - this moisturiser is co-created with dermatologists and scientists; and is specially designed to help slow down collagen loss and the appearance of signs of ageing**.
• In 3 weeks, it helps improve skin hydration by 41%, firmness by 13%, elasticity by 11%, and reduces line and wrinkles by 20%***.
• 90% of women who used the new product formula confirmed they noticed a significant improvement and that it improved their skin's elasticity*****.
How to use it:
After cleansing, massage this collagen-boosting day cream into your skin in an upward and outward direction.
At night, complete your skincare routine with Anew Platinum Lift & Tighten Night Cream.
Want to boost your results? Use Anew Skin Renewal Power Serum before your face creams. 74% of women saw and felt better results after adding this face serum to their routine****.
*Based on consumer study with 120 participants over 3 weeks
**Anew Core creams support Collagen longevity and are designed to prolong collagen’s cycle. Based on in-vitro testing on skin cells
***Based on a clinical efficacy study
****Based on a 2 week consumer study with 125 participants when serum was added in week 2
*****Taken from a consumer study with 360 participants over 3 weeks.
Recently Viewed
Customers said this anti-aging day cream with SPF30 "makes skin feel soft and smooth" and absorbs quickly. Long-term shoppers praised "beautiful skin" results over years. However, many noted a recent formula change making it "thinner" and "more like a lotion," with stronger fragrance. Some reported skin irritation post-reformulation. Positive reviews highlight effectiveness for mature skin.
What a joke.. I messaged Avon to say that I believe they put the wrong product in this jar, have used this product and range for years. This new content is a waste of time and money, it leaves my face feeling dehydrated. I actually apply it twice and still I have to put a bit more onto my cheeks afterwards. Whereas previously it was an amazing product, and only needed a small amount. Avon wrote back to me and said that they use it and I need to believe them that actually it's very good. Wow 😳
I have used Anew Platinum Day Cream for over 35 years. Occasionally I have tried other brands but always gone back to Anew. I do not use the night cream as I find the day cream has kept my skin supple and wrinkle free. At 76 years of age I will not be changing as everyone says my skin looks 20 years younger!
I bought it cause couldn’t find the anew day cream spf20. The cream is making my skin dark and having random pimples, it’s not for me. And it seems it’s only this spf30 available
Excellent product: constantly told I don't look my age thanks to years of using this.
Gorgeous smell glides on and dont know its on.Does what its title says...
Excellent product.
great
Makes my skin feel great.
I have used this face cream for many years, but have found the most recent jar seems to be a lot runnier than my previous cream. Has the formula been changed?
Not greasy like some day creams and you can apply make up ontop no problem
Good for my skin, have used it for years.
I’ve been using this day cream for many years, but the last two jars have been thinner than normal,
I have used Platinum lift for a few years. I thought I would try something new. It was a disaster. So I went back to my favourite Avon face cream. I Ordered both the Day and Night Platinum Lift and Tighten Cream and very happy to report that I have a much improved skin texture again.
I was very disappointed by my last jar of day cream,there has definitely been a change on how it’s made,it was very thin consistency not at all like it has been in all the years I’ve used it.Why change it?
I wouldn’t use anything else.
What I said befote about the night cream. Brilliant.
I've been using the platinum moisturising range for about 20 years and they are brilliant.
I ordered 6 as they were buy one get one free (great offer) anyway when i received it i was surprised the formula/consistency had changed! The cream was very thin (like night cream) and certainly did not feel nice on the skin. Avon confirmed it had been changed so i sent them all back! Why change it??
Suits my ageing skin
Brilliant I have been using it for ages
I've been using this product and the night cream for years now, and I love the effect that it has on my skin. I look younger than most people think that I am :-)
The product has changed and is too perfumed.
This day cream is fantastic, I have been using for Years.
Love this daytime cream - my skin feels protected & moisturised.
I’ve used this product for many years as it suits my complexion well
I used to love this cream, very rich & make up glided on after. They must have changed the formula, it’s thinner & has a different smell. Unfortunately I won’t be buying this again now.
The cream seems a lighter texture than usual.
Always a winner!
Sadly I can no longer use this cream as Avon have added a strong scent which is irritating to my skin. It's also a lot less emollient than before. I tried to get a refund on a number of bottles I bought with no success. I won't be using Avon again.
Nice
The wife loved it so much made it feel so much better.