Anew Platinum Lift & Tighten Day Cream - 50ml

Anew Platinum Lift & Tighten Day Cream - 50ml
Anew Platinum Lift & Tighten Day Cream - 50ml
Anew Platinum Lift & Tighten Day Cream - 50ml
Anew Platinum Lift & Tighten Day Cream - 50ml

Product description

All you need to know:
Want to see lifted, tightened skin? Try Anew Platinum Lift & Tighten Day Cream - now with Triple Collagen Action to help boost, build and protect your collagen reserves. The best bit? You’ll see impressive results in 1 day*!
 
The upgraded formula, backed by 20 years of collagen longevity research**, uses award-winning Protinol™, Phytol, a new Lifting Active; and a modernised UV filter system with SPF 30 to help future-proof your collagen reserves. After 1 day, your skin starts to look and feel lifted; and after 3 weeks, your skin will look sculpted, tightened and defined*.

When skin ageing, collagen depletion and loss of plumpness prove inevitable, skinvestments become non-negotiable.

50 ml

Why you’ll love it:
• Ideal for skin age 50+ - this moisturiser is co-created with dermatologists and scientists; and is specially designed to help slow down collagen loss and the appearance of signs of ageing**.
• In 3 weeks, it helps improve skin hydration by 41%, firmness by 13%, elasticity by 11%, and reduces line and wrinkles by 20%***.
• 90% of women who used the new product formula confirmed they noticed a significant improvement and that it improved their skin's elasticity*****.

How to use it:
After cleansing, massage this collagen-boosting day cream into your skin in an upward and outward direction.

At night, complete your skincare routine with Anew Platinum Lift & Tighten Night Cream.

Want to boost your results? Use Anew Skin Renewal Power Serum before your face creams. 74% of women saw and felt better results after adding this face serum to their routine****.

 

*Based on consumer study with 120 participants over 3 weeks
**Anew Core creams support Collagen longevity and are designed to prolong collagen’s cycle. Based on in-vitro testing on skin cells
***Based on a clinical efficacy study
****Based on a 2 week consumer study with 125 participants when serum was added in week 2
*****Taken from a consumer study with 360 participants over 3 weeks.

£20.00
Out of Stock
Free Standard Delivery

Free Standard Delivery

Free Returns

Free Returns

Next Day Delivery

Next Day Delivery

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Recently Viewed

Customers praised this lift & tighten day cream for its hydrating, non-greasy texture that absorbs quickly. Many loyal shoppers said "it keeps the lines at bay" and makes skin feel "nourished" and "soft." Some noted uncertainty about tightening effects, while one mentioned a greasy feel. Packaging concerns were raised regarding delivery.

  • 5 stars: 480 (75%)
  • 4 stars: 77 (12%)
  • 3 stars: 30 (5%)
  • 2 stars: 16 (3%)
  • 1 star: 33 (5%)
A
Anonymous

I have regularly used this for years now and am thrilled with the results. Smoother skin. Less lines. Great results

A
Anonymous

I have been using this night cream for many years and now that I am older, 75, find it suits my skin well and help to keep it moisturised over night.

A
Anonymous

I have been using this day cream for many years and find it very helpful for my ageing skin care routine. I am 75 so this cream suits my needs.

A
Anonymous

I wasn't sure the first time I used this as it seems thinner than I have had before. However some dry skin issues I had have cleared up now with using it. Overall pleased.

A
Anonymous

Very nice cream.

B
Barbara Carr

Good

R
Rowena Dean

Lovely smell makes my face feel so soft good
Base for make up early days but I think it is smoothing my lines .

W
Wendy Dunn

Lovely smell, skin absorbs it well and it is easy to rub in. Makes your skin feel good.

L
Lynn McCabe

Use it daily . Love the texture . It has 30 spf . Affordable price ..

A
Anonymous

I have been using platinum day and night cream since it first. Some out and at 81 still get compliments about my skin.

C
Caroline Shepherd

Lovely cream, nice and light, lightly scented, my go to cream.

P
Pamela Brady

Great smooth cream. Not messy. Feels good.

E
Elaine Beardmore

Perfect for my skin

A
Anonymous

I've been using this for a while and liked it very much. They have now changed the formula it's terrible it's much thinner now and has a strong perfume smell. Will not be ordering again.

A
Anonymous

Been using the cream since it's introduction
It works very well for me

A
Anonymous

I have used this for some years on my dry skin, perhaps now it would be nice if they upped the UV protection to 40 or 50%. In an every other aspect I really like it.

A
Anonymous

Have been using Avon products for years and am very happy with the condition of my skin.
They leave a lovely feel with no greasy residue.
I am currently also using the eye lift and lightening duo which is definitely working to open up my eyelids. Will continue to keep using the products.

D
Deborahlgregory

Why change? Or at least if you do keep the smell the same. I’ve been using this great product for over 15 years, but they seem to have changed the formula recently including the scent and I just don’t like it. Unfortunately will have to find an alternative, shame.

A
Anonymous

Love this cream it is a firm favourite with me

A
Anonymous

Buy this regularly , but latest order very runny and disappointing will try one more order if still runny will try another source.

A
Anonymous

I have used this cream for years. What on earth have you done to it??? And why???
It’s now so thin, like a lotion not a cream.
It smells highly perfumed too, it didnt use to.
Very very disappointed.

A
Anonymous

I am very happy with my Avon purchase, it seems to be working well. I will order the night cream next. Please advise which one I should use, I am 75 years old.

A
Anonymous

I have used this cream for years and have no complaints.

C
Carol Goldthorp

Formula appears to have changed. Now much thinner and has a different scent which I don't like. Rather disappointed.

A
Anne McCready

Anew is fantastic! I wouldn’t use anything else.

C
Chrissie Green

Love this cream, it goes on really well and makes my skin feel soft while gently tightening. I wouldn't use any other cream. Would highly recommend it.

A
Anonymous

Use this all the time excellent product agrees with my skin and have tried many more expensive brands that do not. I like it has an spf and would recommend the night cream as well.

L
Linda Hobbs

I like this cream, but I have to say that I preferred the previous version, as it was a bit heavier and therefore seemed to hydrate my skin better over a full day. Just my personal opinion and that’s why I’ve only given it 4 stars.

A
Anonymous

Not as good as the ultimate cream, the day cream feels a bit thin

A
Anonymous

Excellent product used for years

A
Anonymous

Really like the ANEW face cream

S
Sheila Hicks

I have made a complaint about the quality of this item