Anew Platinum Lift & Tighten Day Cream - 50ml
Product description
All you need to know:
Want to see lifted, tightened skin? Try Anew Platinum Lift & Tighten Day Cream - now with Triple Collagen Action to help boost, build and protect your collagen reserves. The best bit? You’ll see impressive results in 1 day*!
The upgraded formula, backed by 20 years of collagen longevity research**, uses award-winning Protinol™, Phytol, a new Lifting Active; and a modernised UV filter system with SPF 30 to help future-proof your collagen reserves. After 1 day, your skin starts to look and feel lifted; and after 3 weeks, your skin will look sculpted, tightened and defined*.
When skin ageing, collagen depletion and loss of plumpness prove inevitable, skinvestments become non-negotiable.
50 ml
Why you’ll love it:
• Ideal for skin age 50+ - this moisturiser is co-created with dermatologists and scientists; and is specially designed to help slow down collagen loss and the appearance of signs of ageing**.
• In 3 weeks, it helps improve skin hydration by 41%, firmness by 13%, elasticity by 11%, and reduces line and wrinkles by 20%***.
• 90% of women who used the new product formula confirmed they noticed a significant improvement and that it improved their skin's elasticity*****.
How to use it:
After cleansing, massage this collagen-boosting day cream into your skin in an upward and outward direction.
At night, complete your skincare routine with Anew Platinum Lift & Tighten Night Cream.
Want to boost your results? Use Anew Skin Renewal Power Serum before your face creams. 74% of women saw and felt better results after adding this face serum to their routine****.
*Based on consumer study with 120 participants over 3 weeks
**Anew Core creams support Collagen longevity and are designed to prolong collagen’s cycle. Based on in-vitro testing on skin cells
***Based on a clinical efficacy study
****Based on a 2 week consumer study with 125 participants when serum was added in week 2
*****Taken from a consumer study with 360 participants over 3 weeks.
Recently Viewed
Customers said this anti-aging day cream with SPF30 "makes skin feel soft and smooth" and absorbs quickly. Long-term shoppers praised "beautiful skin" results over years. However, many noted a recent formula change making it "thinner" and "more like a lotion," with stronger fragrance. Some reported skin irritation post-reformulation. Positive reviews highlight effectiveness for mature skin.
Excellent product: constantly told I don't look my age thanks to years of using this.
I’ve used this product for many years as it suits my complexion well
The cream seems a lighter texture than usual.
Always a winner!
Nice
The wife loved it so much made it feel so much better.
Love all this range it’s absolutely right for my ageing skin .
Only a small amount required and leaves the skin soft and smooth.
excellent
Always use it i love it
I have used this for 3 years and loved it but now they have changed the recipe/formula I don’t like it. It’s too water
My mother has been using this for at least 10 years and at 86 has the most beautiful skin. Not saying its not genetics but this cream has helped.
When i get the chance to use this cream along with the night cream I feel im actually using something good. And am sure I even see my dark spots fade!
Brilliant moisturiser
My face feels lighter and brighter all day
A nice light cream that feels good
Have been using this cream for a while and find it very good.
Purchased the night cream and serum with this. Please do not waste your money on these unless they are on offer. They did absolutely nothing, no skin tightening or lifting. So disappointed as I really love Avon products. Don't waste your money unless its on offer as there are much better products for cheaper.
Love this product.
I don't like the new cream, it is more like a lotion than a cream. I prefer the cream as it was before. I don't like the new smell either.
Really great and my skin looks good
Perfectly happy with this product.
Excellent,
When this cream was factor 20 it was perfect made my skin feel amazing but the last jar was almost like liquid not very nice on my skin and I noticed it was factor 30 so will not be buying it again sadly.
I love all Avon cosmetics and also which is important, things are reasonably priced.
I’ve been using Anew day face cream for years, but the new one I received the other day, is very watery, like it’s been thinned down, not happy with the texture at all.
Lovely on my skin
I’ve been using day cream along with night cream for a while now & have been very pleased with results but the last jar of day cream was not very thick in fact it was almost liquid. I did mention to Avon & they said due to changes they’ve made so the jury is out at the moment
I have been using this cream for years and not had a problem, the cream i bought last well i wouldn't call it a cream if is more like a lotion, it is very week and runny it brought me out in blotches was very itchy i will not recommend this so called cream to anyone
I love the smoothness of it. It absorbs into my skin in seconds. I have been using the Anew collection for 30 years and people always comment on how lovely my skin looks.
They've changed the formula of my favourite day cream! So runny and thin now, it's not effective. I used to recommend this to others over the years. Not now. Won't be buying it again.
Been using this cream for ages and the night cream fantastic.