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Attraction Game  - product image.

Move over oysters! Avon launches UK’s FIRST APHRODISIAC fragrance*, just in time for Valentine’s Day

  • Avon, the top-selling fragrance brand globally***, launches Attraction Game For Him and For Her, created to turn you on.
  • Applying neuroscience to fragrance development, Avon’s latest fragrance launch is proven to elicit feelings of pleasure.

  • Do you love the thrill of the chase? Crave the exhilarating game of attraction? Then look no further than Avon’s latest fragrance… introducing Attraction Game.

    Created in collaboration with renowned fragrance house Firmenich, Avon’s latest fragrance was developed using ingredients found to turn you on. Through neuroscientific studies (fMRI), the ingredient found in Attraction Game For Him & For Her have been proven to elicit feelings of pleasure**. Meet Avon’s first fragrance that uses neuroscience to up your attraction game!

    According to new research, 3 in 5 (64%) women in the UK admit a partner’s fragrance choice can make them more attractive³. This new fragrance - from the world’s best selling fragrance brand² - goes one step further, with its unique blend of olfactives that are proven to tempt your senses.

    Featuring a powerful shared hypnotic accord, the Attraction Game fragrances contain ingredients shown to elicit pleasure, stimulate the mind and tempt the senses. The two irresistible new scents for him and for her join Avon’s Attraction fragrance family this Valentine’s Day.

    Alongside Attraction Original’s signature rich and warm woody notes, Attraction Game For Him and Attraction Game For Her both feature a fresh pear and spicy pepper opening, and a dark chocolate note at the heart.

    Attraction Game For Him explores fresh and warm tension, offering a familiar masculine structure with a modern sensual approach. Attraction Game For Her features a sparkling fresh fruitiness on top, contrasted by a floral sophistication. They both leave a long-lasting trail of mystery and magnetism, providing undeniable attraction hour after hour.

    Gina Ghura, Avon’s Head of Fragrance, said: “Based on our research, we understand the important role fragrance plays in the game of attraction. With 44% of UK women revealing a bad fragrance choice can dull a romantic spark****, we knew we had to get this right. We’ve gone beyond a fragrance that smells amazing and created a scent using ingredients shown to turn you on. We are dedicated to pushing the boundaries of innovation and making the latest technology accessible to all. So, we are thrilled to be launching Attraction Game, a truly unique fragrance powered by neuroscience, to help you bring your A game this Valentine’s Day.”

    Don’t leave your chances to Cupid’s arrow on February 14th - make your move with Avon’s most seductive and irresistable fragrance yet. Will it be love at first scent?

    Attraction Game for Him and for Her launch on 1st February for just £12. Available exclusively via Avon Representatives and at

    * Attraction Game is the first fragrance in the UK to be developed in partnership with Firmenich leveraging its innovative neuroscience technology.

    ** Based on an fMRI study conducted with 17 subjects (9 women, 8 men), 19-33 years old. Results are defined as “brain activity” reflected on the fMRI. Source: Firmenich (2021).

    *** As measured by volume of units sold in 2020.

    **** 2021 study of 1,009 Women 18+ in UK. Study commissioned by Avon, conducted by Opinium.