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Anew Platinum Lift & Tighten Lifting Serum - 30ml

Anew Platinum Lift & Tighten Lifting Serum - 30ml
Anew Platinum Lift & Tighten Lifting Serum - 30ml
Anew Platinum Lift & Tighten Lifting Serum - 30ml
Anew Platinum Lift & Tighten Lifting Serum - 30ml
Anew Platinum Lift & Tighten Lifting Serum - 30ml
Anew Platinum Lift & Tighten Lifting Serum - 30ml
Anew Platinum Lift & Tighten Lifting Serum - 30ml
Anew Platinum Lift & Tighten Lifting Serum - 30ml
Anew Platinum Lift & Tighten Lifting Serum - 30ml
Anew Platinum Lift & Tighten Lifting Serum - 30ml

Product description

All you need to know:
Hey beautiful. Thinking of going under the knife to lift, smooth and define your contours? Stop! See and feel the Anew facelift effect with Anew Platinum Lift & Tighten Lifting Serum. We’ve bottled it just for you.

This age-defying serum is formulated with lifting biopolymers and our exclusive and award-winning Protinol™* that gives your skin a dual-collagen boost to restore years of collagen loss.

The result: Your skin has a lifted look in an instant; in 1 week, fine lines appear smoother; and in 2 weeks, you’ll experience a firming and tightening effect that helps give your facial contours a more defined look**.

30ml

 

You can now buy a serum refill tube for this serum! It’s budget-friendly and planet-friendly. 

 

Why you’ll love it:
• This face serum supercharges the benefits of your day and night moisturiser, giving you more effective results.
• You’ll enjoy a lifted look that lasts all day as well as a firmer feel, increased elasticity and youthful contours.
• Helps boost your skin’s own hyaluronic acid production*** so it feels moisturised and plumper.

*Award-winning Protinol™ is the pioneering technology that activates TWO types of collagen, to help restore years of collagen loss in just 7 days
​**Based on a consumer study with 132 participants

***Based on a cell bio claim

What’s in:​
Protinol™ Technology to boost collagen and strengthen your skin’s surface; and biopolymers for a lifted effect.

What’s out:
Thinking a facelift is the only way to firm, smooth and define your contours.

How to use it:
Complete your skincare set
This face treatment pairs perfectly with Anew Platinum Lift & Tighten Day and Night Creams - so get all three for the best age-defying results. 

Perfect the technique
After cleansing, massage one pump of the serum all over your face and neck until it’s fully absorbed. Do so once a day, either in the morning or evening.

Always remember your moisturiser
Follow with your day or night cream.

£29.00
Buy 1 get 1 FREE on Anew Skincare
Out of Stock
Free Standard Delivery

Free Standard Delivery

Free Returns

Free Returns

Next Day Delivery

Next Day Delivery

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Recently Viewed

A lifting serum praised for its soft, smooth texture that absorbs quickly without greasiness. Customers said "a little goes a long way" and noted visible improvements in skin tightness and hydration. Many report long-term satisfaction and value. However, some found no noticeable lifting effects or results, with concerns about quick product depletion.

  • 5 stars: 45 (78%)
  • 4 stars: 3 (5%)
  • 3 stars: 2 (3%)
  • 2 stars: 2 (3%)
  • 1 star: 6 (10%)
A
Anonymous

Nice to use but, no difference noticed in my skin condition

J
Jane Kenny

Lovely serum, a little goes a long way, leaves the skin feeling soft and smooth.

B
Beverley Smith

I am really enjoying using the serum

A
Anonymous

My regular buy, does the job

A
Anonymous

Easy to use and really gentle on the skin.

A
Anonymous

Love this, one pump does it and lasts for ages.

A
Anonymous

I really like this serum and find it effective.

A
Anonymous

Very pleased with the Anew Platinum Lift & Tightening Serum .

A
Anonymous

Love this item. Really seems to have helped my skin improve

L
Leah Scott

Purchased this along with the day and night cream and the eye one. It has done nothing and I have been using it for over 4 weeks. Its lovely to use and blends into your skin well but there is no difference in firmness of skin or anything that it claims. Considering the price it definitely is not worth the money. Very disappointed as I normally like Avon products. If purchasing this I would not expect much of a result

A
Anonymous

Very pleased with this product

J
Julia Lewis

I didn't feel it did anything, unlike my usual brands of skincare. I just hoped it would as it is significantly cheaper.

E
Elizabeth Shaw

Love this! My skin is so soft.

A
Anonymous

I love this serum and use it every day. It keeps my 71 year old skin looking hydrated and bouncy. The lifting effect fabulous.
For me it's one of those products I can't live without.

O
Orla Conlon

I feel like it both lifts and tightens, and it's beautifully soft and silky

A
Anonymous

Amazing results from such a reasonably priced serum. I've been using this for a couple of years on the jaw area, neck and cheeks and it really does noticeably lift.

C
Christine Brown

Started using this a few year ago it very good face looks sculpted , I’ve tried more expensive creams but I always return to Avon 🥰

H
Harriet Cottingham

Just love this product and has improved my skin considerably.

A
Anonymous

Good value.

A
Anonymous

I've used this for many years and find it good value, especially if you can get it on special offer. Now in my 80s and often get compliments on how well I look for my age.

A
Anonymous

Very happy with this product. Light and not at all greasy to use. I am now on my 4th bottle. I have tried quite a few different serums over the years but have found this very reasonably priced product to be just as good, if not better, than some of the more expensive ones

K
Karen Tagg

Love it

J
Janice Richardson

Love this, it definitely does what it says. Definitely recommend to older ladies.

j
jocelyn nichol

Brilliant and easy to use

C
Christine Howard

My skin is a lot better while using this.

K
Kaldip Breyal

Not noticed anything.

K
Katie Lewis

Great product .I reorder all the time.

A
Alison Dickerson

It feels nice on the skin

P
Patricia Thompsett

It feels fresh and light and definitely has an initial feeling of tightening.

B
Beverley Harvey

Paired with Anew Platinum Moisturiser, this duo really suited my 60+ skin. Lovely!

A
Alison Omer

No lift, no tightening. Waste of money.

G
Gillian Buchanan

I didn't order it but it was in my order unwanted so I cannot review it. The other item included was some kind of skin cream. These are probably good products but not requested by me. The mascara and eyeliner which I DID order are excellent

H
Harriet Cottingham

Have always used Avon skincare and this Anew serum is just another amazing product