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Find the Best Mascara for You

Whether you’d like to add a boost to shorter eyelashes or fancy re-creating Twiggy-inspired eyes, you can completely transform a look with just the flick of a mascara wand. So whatever your lash needs are, we’re here to help find the best mascara for your lash type, along with the best mascara techniques for every type of mascara.

Good mascara for short eyelashes

To give your lashes an extra boost, you’ll need a lash-lifting brush and a good application technique. For extra oomph, try using an eyelash curler. Curl your lashes before applying mascara. Tilt your head backwards and rest your eyelashes against the cushioned pad of the curler, as close to the lash line as you can get. Then squeeze the device to get a natural-looking curl. Finish with a slick of mascara over your lashes, and you’re all set for lash lift-off.

To get that Insta-worthy false lash effect, start by wiggling the mascara wand along your lash line, gently brushing it up through to the tips. Try our Unlimited Drama Instant Lift Mascara, to achieve healthier and longer lashes that are totally flutter-worthy.

Model applying mascara in mirror.


Best mascara for thin lashes

We all want luscious-looking lashes. If you don’t have naturally thick lashes, don’t worry –you can fake it with a volumising mascara!

For bigger, more voluminous lashes, you’re best to use a mascara with a thicker, buildable formula. It’s best to use a wand with a dense brush, as this will make it easier to layer on the formula – to avoid clumpy lashes that stick together, try to layer the mascara while the formula is still wet.

For volume, give our Ultra Volume Mascara a try. The unique almond-shaped bristle brush gets right to the root of your lash line for a full, fluttery look.

You might also want to try a comb wand instead. This type of brush has fewer bristles, making coating each lash quick and easy. Want to try the best mascara with a comb wand? Wiggle the wand close to your lid from the inner side to the corner of your eyes to create the illusion of eyeliner, making your lashes look even fuller – without the extra effort of creating the perfect flick!

Waterproof mascara that doesn’t budge

Looking for a mascara that won’t budge – even after a sweaty gym session? Then you should definitely start using waterproof mascara. Wondering how it works? Most waterproof mascaras contain a water-resistant ingredient called dimethicone, which locks in your lash colour for a long-lasting look that won’t run or smudge.

For a waterproof mascara that will last all day, try our SuperShock Max Volume Waterproof Mascara with an extra-large brush that ensures it’s easy to fully coat all of your lashes. To get the most from your mascara, wiggle the unique helix brush from the roots to the tips of your lashes - and then build it up as much as you like. The buildable formula means you can create as much dramatic lash volume as you like.

Ready to take it off? Waterproof mascaras are easy to remove but are naturally a little harder to shift than regular mascaras. Make sure you use a gentle, oil-based makeup remover such as our Anew Revitalising Micellar Water.

Blonde model applying mascara in mirror.

Best mascara for mature eyes

As you get older, your hair can start to thin out and become more brittle, and this applies to your eyelashes, too. The best mascara for those over 60 is one with nourishing ingredients that will make your lashes look thick and full.

The Anew Lash Transformation 2-in-1 Mascara and Serum fits the bill perfectly. The strengthening serum is formulated with our unique Bio-Lash Technology to help prevent breakage, whilst the mascara gives you five times the volume. What’s more, the mascara is waterproof, so you won’t have to deal with any smudging. This is particularly useful if you’re prone to rubbing your eyes throughout the day or if your eyelids droop slightly.

Apply the serum to the base of your lashes, then sweep the mascara over the top. As with our other mascaras, you can build up the look to subtle or dramatic. Remember to start at the base of your lashes, then wiggle the brush through to the tips to create volume.

If you’ve noticed that your eyebrows have started to thin out with age, then finish off the look by filling them in with an easy-to-use brow pencil like the Micro Fine Brow Pencil. Simply give your brows a quick groom with the brush, then fill in your brows with quick, lightweight strokes for fuller-looking brows. Finish off using the brush to blend the colour for a natural look.

The mascara that does it all

If you only have 10-minutes to get ready between waking up the kids and getting out of the house, then you’ll need an everyday mascara that does it all. Our SuperShock Volume Loader Mascara volumises, lengthens, defines and lifts your lashes, as well as coating them with intense, long-lasting colour. Plus, it also features a Smart Control Brush that separates and stretches your eyelashes for a fluttery look in an instant.

Ready to put these tips into practice? Find the perfect mascara for your lash type with our full mascara collection