The Ultimate Guide To Using Bronzer

If you’re looking for a year-round sun-kissed glow, bronzer is the answer. This make-up product is the secret weapon of many make-up artists. Anyone can use it to give your skin a sun-kissed glow, enhance a natural tan, wake up tired skin, or sculpt and define your facial features.

Ready to get a gorgeous natural glow? Let’s take a look at how to highlight your face with bronzer and how to choose one that works best with your skin tone and texture.

Where to apply bronzer

In powder or pearl form, you can apply matte bronzers to your forehead, the apples of your cheeks and cheekbones, along your jawline and hairline. This technique will create a natural-looking glow and help to frame your face in a flattering way. When you’re putting your bronzer on, think about hitting all the spots where the sun naturally shines on your face.

Gel bronzers can be applied to your face, too. Alternatively, you can use them all over your body. Apply to your legs for a sun-kissed look no matter the weather or dot along your collarbone and décolletage to radiate warmth.

How to apply bronzer

Now you know why we love bronzer so much; here’s how to highlight your face with bronzer.

Wash and dry your face as usual, then apply your everyday make-up. After your foundation and concealer, bronzer should be one of the last products you use on your face.

To follow, if you’re using powder or pearls, tap a make-up brush in the product and sweep it across your face, lightly dusting the cheekbones and edges of your face. You can also gently brush along your jawline for a more defined look.

Following this, blend the brusher, taking the brush in small circles to remove any harsh make-up lines. If there’s any product left on your brush, you can then lightly sweep it across your chin, neck and nose for a seamless finish.

If you’re using a gel or cream bronzer, apply small dots of the product in those areas where the sun shines - your chin, nose, temples and cheekbones - then blend, blend, and blend some more.

How to choose a bronzer for your skin tone

The first step to getting a beautiful glowy look is to choose the right bronzer for your skin tone. You’ll usually find a choice of light, medium and dark bronzers, and should aim for a shade that’s not more than two shades darker than your natural skin tone.

How to use bronzer on pale skin

If you have fair skin, look for a light bronzer with peach or pink undertones. Avoid anything that’s too orange. Choose a product that can easily be built up - Avon True Illuminating Pearls are a great choice as you can apply lightly and build up to your desired colour.

If you start with a heavy hand, you may have to remove your make-up and start all over again, so it’s always a good idea to take it easy. Use a powder brush to gently dust a light layer of colour over your skin, and continue with this method until you’ve got the colour you want.

Brunette model poses with her hand near her face in pale blue shirt.

If you prefer a dewy look to a matte finish, you could also mix a few drops of liquid bronzer into your foundation for a soft, subtle glow.

Model with hair in ponytail and in orange shirt poses with her eyes closed against a sunset background.

Best bronzer for medium skin

If you have an olive or medium skin tone, you’re in luck, as most bronzers will look great on you. Copper, earthy tones will work to enhance your natural tan. Rosy undertones will also work well for your skin.

Model with long dark hair, rust coloured shirt and gold earrings smiles to the right of the camera.

How to choose bronzer for dark skin

If you have black or brown skin, you should avoid orange undertones for a bronzer that will give you a beautifully radiant glow - although bronzers with a reddish undertone will look fantastic. Try the Avon True Bronzing Pearls, which come in a variety of shades so you can choose one that best matches your skin tone and texture.

How to choose bronzer for your skin type

There are different types of bronzer, and your skin type may influence the kind you buy.

For normal or slightly oily skin, powder bronzers or bronzing pearls work well, and you can apply them to the high points of your face using a blusher or powder brush.

If you have dry skin, then you might find that a cream or gel bronzer works better for you, as it’ll blend more easily into your skin rather than sitting on top of it, which could run the risk of looking caked-on. You can apply cream or gel bronzer with your fingers or a sponge, much like you would with foundation.

What is a good bronzer for acne-prone skin?

If you struggle with acne, look for a bronzer that’s non-comedogenic, which means it’s formulated to not cause blocked pores. Choose a bronzer that’s fragrance-free and of course, you should ensure that your bronzer is applied to clean skin - establishing a skincare regimen that targets acne, using products like Clearskin, will help create a great base for your make-up.

How to apply bronzer to mature skin

Bronzer will give you a healthy glow at any age, but for more mature skin, opting for a cream or gel bronzer will generally give you better results, as powder can emphasise fine lines and patches of dry skin. Simply dot the bronzer along the areas of your face you want to highlight, and gently blend in with clean fingers or a make-up sponge.

Now you’re ready to create the perfect glowy finish with bronzer, find out more about getting a year-round sun-kissed look with our ultimate guide to using fake tan.