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Your Beauty Guide to Shopping on Black Friday

Today, in the world of online shopping, Black Friday deals are bigger and better than ever, and not only that, they are more accessible to everyone everywhere. In the digital age, price comparison between similar items from different stockists is now simple, and can be done from the comfort of your own home. In the time of the Covid-19 pandemic in particular, this has proven to be a blessing as it has meant people can still shop whilst avoiding large crowds.

In this article we set out some of the industry’s top tips for bagging the best Black Friday beauty deals out there.

What is Black Friday?

A term that originated in America, according to Britannica the phrase “Black Friday” was originally coined by police in Philadelphia. In the 1960s, great swathes of tourists started to visit the city en masse to do their Christmas shopping and watch the annual football match between the American Army and Navy. The ensuing issues that came with hosting such big crowds caused the police so much trouble each year that they dubbed the day “Black Friday”.

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Gone are the days when shoppers would have to camp outside stores to bag the best deals before they sold out, then battle through busy crowds trying to find exactly what they’re looking for.

Model holding presents in blue dress.
Black Friday beauty deals 2021

As Black Friday and Cyber Monday deals only come around once a year, it is a great time to stock up on your favourite, most frequently used and most expensive luxury beauty items. Expect to pay the lowest prices of the year.

Landing on the Friday after Thanksgiving, 2021’s Black Friday deals will start on Friday 26th November. As in recent years, however, the likelihood is that many retailers may start their Black Friday deals much earlier, meaning you may be able to bag some of these deals throughout November.

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Last year, large brand names offered combined price drops adding up to hundreds of thousands of pounds for the dedicated Black Friday shopper. Although we can’t say for certain what deals we can expect this year, it would be fair to expect some great bargains to be available this year.

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Can you get Black Friday deals online?

In short, yes, of course, you can. Whilst Black Friday sales are still readily available in most high street stores, by far the easiest place to access them is the internet. Not only is that the best place to easily compare prices, but shopping online also limits your chances of catching Covid whilst in a crowded shop.

Some top tips for purchasing beauty items on Black Friday include making sure you already have an account with that particular company. This will mean you can add items to your basket and purchase them quickly before other people, as you will save time filling out your details at the online checkout. Remember – deals often sell out fast, and every second counts!

You could also consider signing up to your favourite retailers’ newsletters for the chance to be first to hear about their Black Friday deals. This is a great way to avoid disappointment, especially when trying to secure some top items such as gift sets, fragrances, fashion accessories and toiletry items, whether that’s for yourself or for a Christmas gift.

According to T3, Amazon Prime Day in June 2021 was Amazon’s biggest event ever “in terms of deals and engagement”. It’s highly likely that Amazon’s 2021 Black Friday event will attract a similar, if not higher, level of attention, and it’s likely that other online retailers will see similar results.

In 2020, Amazon started its early Black Friday sales event on Monday 26th October and it’s anticipated that they will start this event just as early in 2021. It’s a good tip to look out for deals starting early with other retailers.

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Armed with this advice, you should now find yourself in a position to secure the best items for the cheapest possible prices for Black Friday 2021. Don’t forget, however, that there are still plenty of deals to be found on your local high street, sometimes undercutting the prices you’ll find for items online.

Black Friday comes at the perfect time of year, creating the opportunity for families to stock up on the perfect Christmas gifts for discounted prices. For more information about Avon’s Black Friday deals, sign up to our mailing list to get your Christmas shopping done in plenty of time ahead of the big day.