Anew Renewal Power Serum bottle.

Seeing is believing when unlocking your best skin ever with Anew Renewal Power Serum.

Avon’s NEW Anew Renewal Power Serum harnesses world exclusive Protinol™ technology, proven to smooth lines and firm skin – even faster than formulas containing Retinol*!

A brand-new breakthrough face serum has arrived and is set to take the beauty world by storm… Anew Renewal Power Serum is packed with Niacinamide and Avon’s award-winning, patented Protinol™ technology, which is proven to deliver smoother and firmer looking skin, but in even LESS time than formulas with Retinol*, and WITHOUT the irritation that some Retinol-users experience.

Anew Renewal Power Serum will give you considerably healthier, more radiant skin in just ONE WEEK*. Avon’s dedicated team of scientists have tested the formula on multiple skin types, tones, and ages - giving you the confidence to trust that the science will work for you. Need proof? 100% of women showed results in clinical trials on multiple signs of ageing**.

Join the Protinol™ revolution and see 7 powerful skin benefits in just 7 days***:

  1. FINE LINES look reduced
  2. FIRMER looking skin
  3. SMOOTHER looking skin
  4. RADIANT GLOW uncovered
  5. PORES look minimized
  6. STRONGER feeling skin

So how does it ACTUALLY work? In the skin, there are two main types of collagen, known as collagen I and collagen III, that are both equally important. Collagen III (otherwise known as ‘baby collagen’) provides a framework that collagen I binds to. The two types of collagen need each other to function efficiently.

Until now, only collagen I has been effectively restored via topical skincare, but without the matrix of ‘baby collagen’- the impact is minimal. Avon’s world exclusive Protinol™ technology works to restore both collagen I and collagen III , bringing them closer to that optimal ratio found in baby skin. The result of this industry breakthrough is your best skin in years, moving closer to how your skin functioned as a baby. Your skin, reborn.

Anew Renewal Power Serum also contains the added benefit of Niacinamide, which protects collagen and helps renew skin at the surface, promoting even skin tone, combating blemishes and reducing the appearance of large pores.

Anthony Gonzalez, Avon’s Director of Global Skincare and Trend Innovation said, “When we saw the before & after images, we couldn’t believe our eyes. In my 20+ years as a scientist, I have never seen such powerful results from a daily topical skincare product in such a short space of time. I was truly blown away, which doesn’t happen often! Trust me, when it comes to this product seeing is believing.”

See and believe in your best skin in years with Anew Renewal Power Serum.

Available from 1st September at or through your local independent Avon Representative.

#ShowYourPower #WatchMeNow

* Based on a historical comparison of clinical testing results across internal Avon formulations containing retinol as compared to formulations containing ProtinolTM.

** Based on a clinical efficacy study with 51 participants.

*** Based on those that expressed an opinion in a consumer perception study.