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Avon’s new skincare discovery, Protinol™, is clinically proven to help restore both types of collagen found in healthy skin, helping to mimic the perfect collagen equilibrium found in baby skin - a never seen before result.

Protinol™ is available in Avon’s NEW Anew Skin Reset Plumping Shots. Used over seven days, these seven potent single-use shots have the maximum concentration of Protinol™, helping to restore seven years of collagen loss in just seven days, for plumper, firmer, looking skin,† revealing your best skin in years. Your skin, reborn.

What Is Baby Collagen and Why Is It So Important for Healthy Looking Skin?

Collagen is responsible for the irresistible quality, texture and bounce found in baby skin. Collagen makes up 80% of skin and consequently is the most critical structural protein in your skin.

In the skin, there are two main types of collagen, known as collagen 1 and collagen 3, that are both equally important. Collagen 3 (otherwise known as ‘baby collagen’, because of its presence in infant skin) provides a framework that collagen 1 binds to. The two types of collagen need each other to function efficiently.

The technology has been independently reviewed by Dr Ardeshir Bayat at The University of Manchester, who said this is the first time that he had seen a topical treatment restore the collagen ratio to that of younger skin. Avon’s new breakthrough patented ingredient*, Protinol™, works to restore both collagen 1 AND collagen 3, bringing them closer to that optimal ratio found in baby skin. The result of this industry breakthrough is your best skin in years, moving closer to how your skin functioned as a baby. Your skin, reborn.

Anthony Gonzalez, Head of R&D at Avon Says:

“Whilst Avon has been leading the way in skincare innovation for many years, Protinol™ is one of the most exciting discoveries of the decade. To find an ingredient that pushes the ratio of baby collagen and collagen 1 to a younger state is truly ground-breaking.

As a scientist, discovering an ingredient so powerful it needs some of the world’s leading skincare scientists to help fully understand how it works its magic, is the ultimate accolade. This, combined with seeing results with the naked eye in just seven days without the side effects skincare fanatics have come to expect with powerful ingredients, is nothing short of miraculous.”

How To Use the Anew Skin Reset Plumping Shots?

Highly concentrated, each skin reset plumping shot contains enough formula for use on the face, neck and décolletage.

Apply the product to freshly cleansed skin. Allow to absorb completely and follow with your Anew skincare regime.

The seven-day treatment can be used as a revitalising boost, perfect for special occasions or when skin needs extra care. For optimum skin quality, Avon recommends using once a month to keep collagen levels boosted and skin looking plump and firm.

Anew Skin Reset Plumping Shots will be available at or through your local independent Avon Representative.
RRP £18

* Patented in Argentina, Brazil, Canada, Mexico, the United States, China, Hong Kong, Japan, Taiwan, Belgium, Switzerland, Germany, Spain,
France, the United Kingdom, Italy, the Netherlands, Poland, Sweden and Turkey and developed and tested in partnership with Dr Bayat at the
University of Manchester, UK. . **Based on testing conducted on real skin by dermatology research scientist Dr Bayat, (PhD BSc MBBS MRCS
EBOPRAS) at The University of Manchester †Based on In Vitro data (testing on skin cells in a controlled laboratory environment).