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Beauty on a Budget: Discover Our High End Dupes

Want to get the latest looks on a budget? We all appreciate a bargain, whether it's finding your fave beauty product on sale or discovering an alternative to a premium brand with a budget-friendly price tag. Lowering your budget doesn’t have to mean lowering your standards, so why not switch, save, and be amazed by premium beauty that won’t break the bank?

Beauty swaps

Let's start with skincare. From moisturisers and serums to targeted products, beauty routines can quickly get complex. But putting a good regime together doesn't always have to be expensive – there are plenty of fantastic skincare products waiting for you to discover.

Anew Renewal Protinol™ Power Serum

Help smooth fine lines and reveal skin that feels renewed and rejuvenated with this iconic serum. The ANEW Renewal Power Serum is one of our bestselling beauty products, and it's no surprise why. Formulated with Protinol™, this serum works its magic on multiple skin types, tones and ages. Use as part of a dedicated skincare regime for skin that feels stronger and looks more resilient. A lifesaver for skin showing signs of ageing.

Don’t believe us? Here’s Tom explaining why he switched to Power Serum.


@avon_uk MUA Tom Fraser spills his new skincare secret 🙊 SPOILER ALERT: it’s Renewal Power Serum 🚨#skincaretips #retinolalternative #protinol #skincareserum #affordableskincare #switchandsave #costofliving ♬ original sound - AvonUkOfficial



Skin So Soft Dry Oil Spray

A cult favourite for many years, the original Skin So Soft Dry Oil Spray has a unique fast-absorbing oil formula to leave skin feeling nourished. With skin-loving jojoba oil, this moisturiser makes skin glow with a gorgeous scent. Banish dry skin with a few quick sprays of this long-wearing body moisturiser – it's best-selling for a reason!

Perfume swaps

Love the fragrance but don't want to pay for the label? Perfume dupes have always been a popular way to enjoy your favourite scents, so ditch the fancy bottle and save with our picks for a long-wearing scent.

Far Away Rebel Eau de Parfum

Pushing the boundaries with a daring crème de cassis, fresh orange blossom and toffee scent profile, our Far Away Rebel eau de parfum is one of our most on-trend fragrances this season. Plus, the budget-friendly price tag means you'll be able to save money for the rest of your beauty routine. Make the scent last longer by pairing it with the matching body lotion.

Black Suede Eau de Toilette

A classic blend made irresistible – our Black Suede eau de toilette combines leather and woody scents for a gorgeously masculine fragrance. We recommend this as an affordable alternative, and it's sure to be a hit with anyone who enjoys a long-lasting scent.

Lucky Me for Her Eau de Parfum

Lose yourself in the floriental scent that is our popular Lucky Me for Her eau de parfum. With delicate notes of vanilla orchid and sensual sandalwood, this perfume is perfect for wearing on those sultry nights out on the town. 72% of perfume lovers enjoyed the scent as much as Lancôme's La Nuit Trésor*, and you’ll be amazed by how much money you've saved.

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Make-up swaps

If you're like us and love swapping out your palettes as often as the weather changes, then make-up can get expensive, fast! But don't worry! Make-up dupes exist to give your budget a break, and they're often so close to the original shade that you'll never be able to tell the difference. Try these budget-friendly dupes, designed to give you full coverage and a natural finish.

Avon True Ultra Matte Lipstick

The matte lipstick that’s more matte than M.A.C**! Switch out your expensive brand for our Ultra Matte Lipstick, made with a vitamin-rich formula to help plump up your lips for longer. Our Pure Pink shade works well as an alternative for the ever-popular Charlotte Tilbury Pillow Talk shade, and at only £6, you'll have plenty left over to pair with the matching lip liner.

Hear Amina talking about why she can’t get enough of our top-rated lipstick!


@avon_uk Looking for a comfortable, affordable, long-lasting matte lipstick? Amina shows us why Ultra Matte ticks all the boxes ✅ #switchandsave #luxuryforless #costofliving #affordablemakeup #moneysavingtips #moneysavinghacks #avon ♬ original sound - AvonUkOfficial


Power Stay 24 Hour Longwear Foundation

Lower your budget, not your standards, thanks to our Power Stay Longwear Foundation. 78% of make-up lovers feel it's as good as Estée Lauder Double Wear Stay-In-Place Makeup SPF10†, for full coverage from day to night ensures your skin looks flawless. Created with a lightweight, breathable texture that glides on with a brush or sponge, pick the right shade for your skin tone using our foundation shade finder to get that beautiful natural matte finish that won’t budge, smudge or fade.

Power Stay 24 Hour Brow Pen

Want natural-looking brows that won't budge? Swap out your Benefit Brow Microfilling Pen for our Power Stay Brow Pen, made with a waterproof, smudge-free formula that stays and slays for hours. Plus, it comes in plenty of shades to closely match your natural brows. Create the perfect natural finish with our guide to getting the eyebrows of your dreams.

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Power Stay Shadow Stick

An unstoppable addition to your make-up collection, the Power Stay Shadow Stick combines a transfer-proof formula with vibrant shades that'll turn heads. A 2-in-1 eyeshadow and liner, it’s great for creating eye looks that last all day – and there's even a handy sharpener in the base. Apply with a brush or your fingers, and pair with a second colour for a textured effect.

Gel Shine Nail Enamel

Say hello to up to 7 days of perfect colour with the Gel Shine Nail Enamel, and get a luxury salon mani without the price tag. With a gorgeous palette of colours to suit no matter your mood, this nail enamel includes shades that are more than a match for OPI®, Essie and more high-end brands. Choose a playful pink or coral shade to complement your after-summer glow or opt for wild colours for year-round vibrancy.

These are some of the best beauty and make-up dupes around – so lower your budget, not your standards with premium beauty products that won’t break the bank.


* Based on an online consumer study with 100 participants. Study conducted April 2021.

** Obtained using a technical measurement of gloss value in laboratory conditions. Study conducted between 20.06.2022 and 18.07.2022.

† Based on a consumer study with 120 participants. Study conducted in February 2020.