Bestselling Skin So Soft Original - 3 FOR £13.50 | SAVE £3.00
NEW Glow Beauty Box - ONLY £25 | WORTH £50
Save over 20% on selected Summer Savings - Shop Now
Shop with a Rep - Shop Now

Find Your Perfect Foundation

Finding the right style and shade of foundation can be tricky. From different formulas and finishes to picking the perfect match for your skin tone – there's a lot to take in. Luckily for you, we've put together a guide to help you learn how to choose the perfect shade of foundation according to your skin's undertone, maturity and oil composition.

Whether you've got dry, oily or combination skin or are confused about shade matching, let's look at how to find the best foundation for your skin type.

Power Stay Foundation Bottles.
Foundation Shades + Tones.

How to find your foundation shade according to your skin tone

Not all foundation shades will suit your skin tone – even if they appear similar on the surface! Instead, it's important to pick according to your skin's undertones – that is, the natural colours underneath the surface of your skin. These can be quite different from what you’d initially think, as very fair skin can have warm undertones, and dark skin can also have cool or neutral undertones.

To help you learn how to choose the perfect foundation shade for your skin even easier, we’ve put together this simple 3-step process:

Step One:

Identify your skin tone from the faces below.

Step Two:

Use the wheel below to find your undertone and select your shade match via our new shade system.

Step Three:

Now you know your shade, it’s time to order your perfect match.

How to match foundation to your skin type

Make-up should always complement your complexion. It's important to consider foundation texture as well as foundation colour when you are deciding how to choose a perfect foundation. 

Oily skin

Oily skin can be frustrating, but there are plenty of products to help ditch the shiny face. Go for a medium to full coverage foundation, but most importantly, choose a matte make-up finish. Our Matte Cream-to-Powder Foundation creates a shine-free finish with long-lasting coverage, and the powder absorbs excess oil throughout the day. Choose from 22 different shades to match your undertone perfectly, too.

Dry skin

A liquid foundation is perfect for those with dry skin. Water or oil-based formulas will help smooth out dry patches, as well as even out your skin tone. Our Flawless Match Natural Finish Foundation gives you a full coverage feel without a hint of cakeyness and has a hydrating composition to leave your skin moisturised and radiant. 

Combination skin

If you have combination skin, you’ve got the freedom to choose between a dewy or a matte make-up look. Find a foundation with buildable coverage to avoid a patchy finish – we recommend a matte foundation if you suffer from the dreaded T-zone oiliness. 

Acne-prone skin

Firstly, if you suffer from acne, ensure you're giving your beauty brush a regular clean to avoid breakouts. Then, choose a foundation as light as possible, like a mineral or lightweight product with blemish-busting technology. 

Mature skin

As we get older, our skin changes and so it’s all about embracing those changes. Look for light make-up that won't settle into lines and will even out your skin tone, like ourAnew Age-Transforming Foundation. If you prefer powder-to-liquid, choose a weightless formula with a light coverage. 

Find your perfect foundation shade.

Always use SPF make-up

Having SPF in your foundation is important – no matter your skin type. It'll help protect your face from harmful rays, leaving your complexion looking radiant for years to come. Want to know more about why sun protection is so important? Check out our blog on why you should wear SPF every day. Pair it with your choice of eye and lip shades for the flawless look you deserve.

So, now we've answered the question of how to choose a perfect foundation shade, it’s time to check out our collection. Happy shopping! 


You may also like...

What is the best concealer for you?

How to find your foundation shade

The ultimate guide to using bronzer