Get The Look: Barbie Mania

Have you heard? Pantone has named Viva Magenta as the colour of the year for 2023, and we’re so excited we just had to dedicate a blog to, let’s face it, our favourite colour ever. Read on for trend tips from professional make-up artist Holly Roberts, and prepare to sparkle in magenta, with our new limited-edition Viva La Pink Kits and collection heroes.

Holly Roberts.

"As seen on the runways of Simone Rocha and Alice + Olivia, you can expect to see pink everywhere this season. Trailblazing this trend is Barbie, who’s back and better than ever before! With her upcoming live-action film set to storm the box office, it’s time to step into Barbie’s Dream House and create your ultimate statement look with bold hues of hot pink across your eyes, lips, cheeks and nails."

Ready to think pink and dive into the vibrant world of Viva Magenta? Prepare to become obsessed…

LIMITED EDITION Viva La Pink Eyeshadow Palette

The Next Level Eye.

There’s a time and a place for a nude smoky eye, but right now, pink has never looked so hot. Shake up your beauty routine and create a statement eye look that’s more vibrant than ever before by washing the Shine Bright Palette’s bold shades across your lids. With 9 shades of supremely pigmented eyeshadow, this punchy palette will let your creativity flow.

Want an even bolder look with an eyeliner flick like no other? There’s no need to wing it… try our first ever double-ended coloured liquid eyeliner and black gel pencil eyeliner to give you the power to dial up the drama. They’re just meant to be together.

 "Create a dramatic, look-at-me, statement eye by washing the Next Level Palette’s 9 sumptuously rich, highly pigmented intense shades across your eye. Then take the look further with the Dramatic Duo Eyeliner. Create a sharp wing with one side or use the other side to smoke it out."

NEW Hydramatic Matte Lipstick

Hydrated, plumper and smoother-looking lips instantly and over time? Yes please! We’ve gone all heart-eyes for the world’s 1st lippy that unites gorgeous matte colour with a revolutionary hyaluronic core, keeping lips hydrated and pouts perfected. Bold on the outside, caring to the core… kind of like us, really.

 "For the Barbie look, try the new Hydramatic Matte Lipstick in my fave shade: Hydra Pink. It grants a beautifully matte finish and drenches your lips with the moisture they crave."

NEW Viva La Pink! Blush Stick

We can’t do a blog post on the power of pink without talking about blusher now, can we? Layer your buildable creamy blush from a barely there healthy-looking glow, to a dramatic and bold look (and everything in between!). This limited edition cream blusher stick is a daily staple for your make-up bag, especially if you’re a fan of the dewy look. Plus, it’s super easy to blend for a flattering finish – win win! Your gorgeous cheeks will thank us later.

“A flush on the cheeks is the best way to create a flirty look! A bold colour that you can build up, the Viva La Pink Blush Stick will give your cheeks a fun, radiant glow.”

NEW Viva La Pink Nail Enamel

It’s not all about the face, you know… create your own next-level mani at home with Avon’s Viva La Pink nail polish collection – no appointment necessary. The bold pink shades paired with a rich, pearlised finish deliver a dreamy nail look that we’re obsessed with. To really perfect your look, don’t overlook the basics: moisturised cuticles and a refined nail shape can take your mani from meh to magnificent.


"For something a little different, get super creative and try contrasting playful pink shades with an accent nail in a bold pop of yellow."

The Essentials


For a truly flawless look, let’s get back to basics, shall we? With this does-it-all wonder serum (AKA your new skincare sidekick) powered by award-winning Protinol™ Technology, you’ll see 7 skin benefits in just 7 days. Yes, that’s right – just one week.

59% prefer our Anew Renewal Power Serum over Estée Lauder’s Advanced Night Repair Serum, which costs nearly 3x more! Oh, glow on then…


It’s not just make-up and skincare having all the fun. Inspired by the power of memory, Today Tomorrow Always The Moment Eau de Parfum combines the highest quality ingredients that symbolise love, have the power to bring back memories and give a long-lasting scent… wow! And we can’t get enough of these stunning fragrances notes: neroli flowers, magnolia and amber. At Avon we love a blind test, and in a recent one, triallists liked The Moment as much as Michael Kors Super Gorgeous, which we think is pretty amazing, don’t you?

 "The final thing I’d add to this collection to complete the looks would be the Anew Renewal Power Serum and Power Stay 24-Hour Foundation. These are absolute must-haves if you really want to wow everyone this season!"

Which look will you choose?

From lids to lashes, choose your ultimate make-up look – Barbie Mania or Colour Crush – with these limited-edition collections. Be bold, be bright and be beautiful in eye-popping shades and embrace the power of pink.



 "This season's trends are all about having fun with make-up. Why not frame your eyes with the vivid block colour trend, or add some metallic drama to your nail look? It's never been easier to keep up with the latest trends, thanks to Avon's premium products at such irresistible prices!"

Okay, so that’s a lot of pink in one blog post, but we hope you’re inspired to break out of that everyday nude look and experiment with your very own Barbie Mania look this spring. Can’t get enough of magenta? Remember to take a snap and share it with us on social media – we can’t wait to see Viva La Pink out in the wild!